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Saggistica
Fortunati si diventa
Álex Rovira Celma, Fernando Trías De Bes
Edizione
Descrizione
Biografia
dell'autore
«Tanto tempo fa, in un regno lontano, Merlino convocò i cavalieri e disse loro: 'Fra sette notti il Quadrifoglio Magico, la pianta che dona fortuna illimitata a chi la possiede, nascerà in qualche punto della Foresta Incantata'. Chi accetta la sfida di andare a cercarlo?» Così, un uomo inizia a narrare la fiaba che vuole condividere con l'amico. Il racconto contiene un prezioso insegnamento che lo ha accompagnato per tutta la vita: i colpi di fortuna esistono, ma come arrivano così se ne vanno. Ciò che rimane, invece, è la Buona Fortuna che giorno per giorno ci costruiamo imparando a creare e cogliere le circostanze favorevoli che si presentano. "Fortunati si diventa" è un libro suggestivo e straordinariamente positivo: una favola che svela i segreti della Buona Fortuna e aiuta a seguire le regole per ottenere il meglio nella vita e nel lavoro.
Álex Rovira Celma
Álex Rovira Celma è laureato in Scienza Imprenditoriale e possiede un MBA conseguito all'Esade (Escuela superior de administración y dirección de empresas). Oltre a svolgere incarichi accademici in varie istituzioni di prestigio, è consulente aziendale e annovera fra i suoi clienti le più importanti imprese multinazionali e Ong europee, asiatiche e statunitensi. È coautore del besteseller internazionale Fortunati si diventa.
Fernando Trías De Bes
Fernando Trías de Bes - laurea in Scienze aziendali e master in Business Administration all'ESADE e all'Università del Michigan - è socio fondatore della Salvetti & Llombart, società di consulenza specializzata in ricerca e innovazione, docente all'ESADE, conferenziere e scrittore. Ha pubblicato, insieme con Philip Kotler, Marketing laterale e, con Álex Rovira Celma, Fortunati si diventa, edito in Italia da Sperling & Kupfer, tradotto in trentacinque lingue e del quale, nel primo anno, sono state vendute due milioni di copie in tutto il mondo.
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